ESTEE LAUDER TRAVEL RETAIL

ILLUSTRATION & MOTION GRAPHIC DESIGN

The Estée Lauder Companies introduced a new flexible beauty travel retail concept at the Dallas Fort Worth International Airport. The in-store beauty merchandising focuses on four categories that travelers commonly seek: "I forgot" items, destination-specific products, hydration essentials, and gifts. I personally oversaw the entire process of the "iForgot" category, from initial idea to the final product. This project provided me with the opportunity to utilize my skills in illustration, design, storyboarding, and motion design.

ROLE: Motion graphics, illustrations and designer
COLLABORATERS: Natalia Herrera & EunSun Lee
CLIENT: The Estée Lauder Companies
YEAR: 2019

iFORGOT THEME MOTION GRAPHIC VIDEO FOR THE FRONT OF GONDOLA & ALSO DISPLAYED BEHIND CASHIERS DESK

ILLUSTRATIONS & STYLE FRAMES

RENDERING OF THE iFORGOT GONDOLA

LOOPING ANIMATION FOR THE FRONT SIDES OF THE GONDOLA

LOOPING ANIMATION FOR THE GONDOLA SIDE PANELS